Hi, I’m Barbara. I help women dominate their car purchase with insider strategy, real-world tools, and unshakable preparation.

Not sure where to start?
Take this quiz and find your Buyer Persona — it’s like car-buying therapy, but free.

Welcome to a New Way

I am your coach, your industry insider, and your unfair advantage at the dealership.

During my 20 years in automotive sales and management, I have met countless women seeking more accurate information, equal treatment, and transparency in the buying process. I was involved in thousands of car deals and became an expert in identifying their pain points, often caused by communication breakdowns and a lack of connection between buyer and seller. It is time for a shift, and I am thrilled to bring my knowledge and insights to your side of the table!

Here's what you can expect:

  • Clarity on the Numbers: I'll decode the prices, fees, and trade-in values so you know exactly what's what.

  • The Right Resources, Fast: I'll point you to the best research sites and steer you clear of the time-wasters.

  • More Time, Less Stress, More Savings: I'll help you navigate the process with confidence, avoid costly mistakes, and reclaim your valuable time.

From first search to final signature, you deserve a process built around you, not against you.

Why this work matters

43%

of women say they don’t trust the automotive industry, especially dealerships and the buying process.

77%

feel they need to bring a man with them
to avoid being taken advantage of.

77%

report discrimination during the financing process.

60%

say salespeople don’t listen to their needs,
preferences, or concerns.

50%

would feel more confident if they had access to real education about buying a car.

70%

want clearer, more transparent
communication from dealerships.

Real numbers. Real barriers.
And real reasons to do things differently.

If you have knowledge, let others light their candles in it.

— Margaret Fuller