Take Control of Your Car Purchase

Hi, I’m Barbara and I help women create the car-buying experience they deserve.

Welcome to a New Way

I am your coach, your industry insider, and your unfair advantage at the dealership.

With more than two decades of experience in automotive sales and leadership, I have had a front-row seat to thousands of car deals—and witnessed firsthand how often women are misunderstood and deal with unease and uncertainty.

The issue isn’t just pricing or negotiation. It is a lack of transparency and connection.

So I decided to change the game.

Today, I bring my expertise to your side of the table. Whether you're buying your first car or your fifth, I will guide you through the process with clarity and confidence! There will be no second-guessing, no information overload, and definitely no dealership dread.

This isn’t just car-buying advice.
This is about ownership—in every sense of the word.

You don’t just deserve a better deal. You deserve a better experience.

Why this work matters

43%

of women say they don’t trust the automotive industry, especially dealerships and the buying process.

77%

feel they need to bring a man with them to avoid being taken advantage of.

77%

report discrimination during the financing process.

60%

say salespeople don’t listen to their needs, preferences, or concerns.

50%

would feel more confident if they had access to real education about buying a car.

70%

want clearer, more transparent communication from dealerships.

Real numbers. Real barriers. And real reasons to do things differently.

Person leaning out of a car window on a mountain road with trees and snow-capped peaks in the background

If you have knowledge, let others light their candles in it.

— Margaret Fuller